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<channel>
	<title>Blogging News &#187; Facebook</title>
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	<link>http://longlunchpdx.com</link>
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		<title>Facebook Applications Explained</title>
		<link>http://longlunchpdx.com/2010/06/06/facebook-applications-explained/</link>
		<comments>http://longlunchpdx.com/2010/06/06/facebook-applications-explained/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 03:49:57 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Applications]]></category>
		<category><![CDATA[Explained]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://longlunchpdx.com/2010/06/06/facebook-applications-explained/</guid>
		<description><![CDATA[If you haven&#8217;t noticed yet, you can make some serious money creating Facebook applications. Facebook applications are basically software programs or modules that can be added to any users Facebook profile relatively easily. Applications for Facebook have gained a great deal of popularity in the last few years due to the uniqueness and ease of [...]]]></description>
			<content:encoded><![CDATA[<p>If you haven&#8217;t noticed yet, you can make some serious money creating Facebook applications. Facebook applications are basically software programs or modules that can be added to any users Facebook profile relatively easily. Applications for Facebook have gained a great deal of popularity in the last few years due to the uniqueness and ease of creating them.<br />
The opportunity with Facebook applications is incredible. All these programs are is simply little snips of computer code that work within Facebook. People have been able to make tens of thousands of dollars in a very short period of time by simply creating very viral Facebook applications. The programmers that create the hard to use, non viral applications are generally the ones that are left around to collect dust.<br />
Be sure to create an application that is creative and can be easily understood by the average Facebook user. Usually the most successful apps are the ones that an average college student with not a large attention span can understand and play with easily and quickly.<br />
I&#8217;ve seen Facebook apps sell for five figures very easily simply due to the amount of users and activity the application sees on a daily basis.<br />
The key to having a Facebook application that will be used a lot is creating something that is simple, easy to use, fun, and viral. The most important factor is the application being viral. Now, you may ask , how do I make an application viral? Well, it&#8217;s actually quite easy. All you need to do is put yourself in the seat of the user.<br />
What will make the user tell his or her friends about your application? What will make the person want to give it to his or her friends? In my opinion, it needs to be something that really gets into someone&#8217;s life.<br />
A new application that is becoming very popular on Facebook is called &#8220;Compare.&#8221; What it does is it compares each one of your friends to another friend. It will randomly take two of your friends and ask you a question like &#8220;Who&#8217;s the better kisser?&#8221; Once you click the person&#8217;s name they are notified they beat someone and have moved up in the leader board. The real success to this application is it gets EVERYONE involved. It&#8217;s almost like playing battleship against your friends. The creator of the Compare application was very innovative and smart knowing that he would be able to generate a lot of traffic because of how viral his program is.<br />
Will you make the application that becomes one of the most popular and actively used applications?<br />
Well, I sure hope so. Let&#8217;s look at the ones in the top three. Funwall, Super Wall, and Top Friends. These three applications are easy to use, effective, and fun.<br />
If you choose to create an application make sure it is fun and viral and you should do very well. Do not work on creating something so complex that nobody will want to install it. Be smart!! <br/><br/></p>
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		<item>
		<title>Facebook Emerging as a Complete Social Phenomenon</title>
		<link>http://longlunchpdx.com/2010/06/05/facebook-emerging-as-a-complete-social-phenomenon/</link>
		<comments>http://longlunchpdx.com/2010/06/05/facebook-emerging-as-a-complete-social-phenomenon/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 19:30:40 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Complete]]></category>
		<category><![CDATA[Emerging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Phenomenon]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://longlunchpdx.com/2010/06/05/facebook-emerging-as-a-complete-social-phenomenon/</guid>
		<description><![CDATA[We have been hearing about the new emerging trends of social media from quite a long time now. Besides other popular web services, Facebook is one of the biggest social networking website so far. Facebook is all about connecting people and providing them the ability to them to share. People can share photos, videos, ideas, [...]]]></description>
			<content:encoded><![CDATA[<p>We have been hearing about the new emerging trends of social media from quite a long time now. Besides other popular web services, Facebook is one of the biggest social networking website so far. Facebook is all about connecting people and providing them the ability to them to share. People can share photos, videos, ideas, links and lots of other things on Facebook. In no time they can meet their friends from workplace, school, college, groups and from anywhere around the world. Facebook is highly popular among high school and college students in particular.</p>
<p>Launched in the year 2004, Facebook is a complete social networking website, founded by Mark Zukerberg, a former Harvard student. With the passage of time, Facebooking has become a complete addiction among youngsters, encouraging them to spend hours on it. Some popular Facebook features include “Status update” that describes the current whereabouts and activity of the user.  Another one is “The Wall” which is a space on each user&#8217;s profile page that allows friends to post messages for the user to see. Other than this it also includes a &#8220;poke&#8221; feature that allows one user to send a &#8220;poke&#8221; to another one, basically “nudging” them to attract their attention.</p>
<p>The platform of Facebook allows anyone, anywhere to built applications. It has grown so wide now that it brings all other social networks on Facebook. One of the most admired applications on Facebook is the Photos application, where users can upload albums of photos, tag friends, and comment on photos. The applications developers at Facebook have been constantly trying to create viral applications that can become popular by a simple word-of-mouth. Facebook incorporates various social applications such as Orkut, LinkedIn, MySpace and some other virally growing applications ranging from “Honesty Box”, “Will you kiss me”, “Rock You” or “Flirtable” to an unlimited number. Facebook also now includes various location and mobile social networking applications in which you can share your location with your friends and let them know what you’re up to or in some other cases the users can vote and win free mobile application and games.  </p>
<p>An annoying drawback of Facebook is that it has grown up to vast extent, aiming to become everything to everybody. It has lost its exclusivity by overcrowding people from every race and culture. If we compare it to other social networks, their main objective is to keep themselves restricted to a particular segment such as LinkedIn focusing on business/professional users. One of the biggest disadvantage of Facebook is related to privacy issues where the complete user information (even a lot of intimate information) is published online, making it accessible to strange people and potential stalkers at the click of a button. Facebook can solve these problems by initiating separate closed communities for specific schools and organization using the domain extension of .edu links.</p>
<p>In the end, keeping aside the criticism for a while, we must appreciate the amount of popularity Facebook has attained in a short time. It features all the elements of web 2.0 services which include (sharing, communities, user generated content etc), but keeping its focus on a specific segment and making things less complex for people will help it to become one of the most successful social networking website of future. <br/><br/></p>
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		<item>
		<title>Facebook Marketing</title>
		<link>http://longlunchpdx.com/2010/06/04/facebook-marketing/</link>
		<comments>http://longlunchpdx.com/2010/06/04/facebook-marketing/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 04:43:20 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://longlunchpdx.com/2010/06/04/facebook-marketing/</guid>
		<description><![CDATA[Once you have a basic understanding of how Facebook works, your adrenaline may be pumping as you experience the potential of exposing your business to over 40 million people.   But before you begin…   Marketing via Facebook or any another social network needs to be done strategically, using a proper marketing plan. So many [...]]]></description>
			<content:encoded><![CDATA[<p>Once you have a basic understanding of how Facebook works, your adrenaline may be pumping as you experience the potential of exposing your business to over 40 million people. <br/><br/>  <br/><br/>But before you begin… <br/><br/>  <br/><br/>Marketing via Facebook or any another social network needs to be done strategically, using a proper marketing plan. So many people have destroyed their businesses because they abused these networks. Once you’ve become familiar with the tools described below, take time to outline a plan for yourself. <br/><br/>  <br/><br/>Here are some of the different tools (all free) with which Facebook allows you to promote your business. Using these tools wisely will help your business grow. Misusing them will kill your business and leave you with the reputation of nothing but a spammer. Browse Facebook and the “applications” link to find all of the below: <br/><br/>  <br/><br/>Creating a Group: <br/><br/>  <br/><br/>Anyone on Facebook can start their own group. An excellent way to build a community around your product or service is to create a group representing it. Some of the features that a group has are a discussion board, a “wall,” posted items (great place to post links) and the possibility to upload videos and pictures. When you start building your group, which is very simple to do, you can add your website link, location, contact and any other information you wish. The next step is to invite your personal network to join your group. <br/><br/>  <br/><br/>Joining Other Groups for Marketing Your Business: <br/><br/>  <br/><br/>The groups are one of the most powerful venues that can help you to promote your business. The effective way to do so is to join groups that are relevant to your business. Join those groups and become active in them. If you join and post a message only once, no one will look at you. Instead, participate in the back and forth on the discussion board and post regularly on the walls. One of the most effective ways to get attention is sharing your articles on the discussion board and responding to other people’s questions. In many ways this is like a forum. Once you start participating in these discussion boards, people will respect you and learn to trust you. <br/><br/>  <br/><br/>Pages: <br/><br/>  <br/><br/>Facebook recently launched “Pages,” which is similar to groups. “Pages” allows businesses to establish a brand presence on Facebook. You can add html code, flash files and even Facebook applications to Pages that can help you customize the page better, which you cannot do on groups. People who join your Page are called “Fans” – they become “fans” of your business. <br/><br/>  <br/><br/>Using the Wall: <br/><br/>  <br/><br/>On your profile page you have what’s called “The Wall” – this is where the members of your network can post messages on your profile page. Whenever someone posts something on your wall and whenever you post on friends’ walls, everyone in your network can see it. (Be careful not to post very private messages on a friend’s wall. If you need to do so, you have the option of sending a message to your friend’s Facebook inbox.) <br/><br/>  <br/><br/>Events: <br/><br/>If you are having an event related to you business or a sale at a friend’s house or on Ebay, this is the online place where you would want to post about it. After creating your event, you can invite your network to view and participate (or politely decline). <br/><br/>  <br/><br/>Notes and Photos: <br/><br/>  <br/><br/>These two applications allow you to share articles, blog posts or pictures with your network. You can utilize these applications to discuss your business or share photos of your products. Your friends can publish comments on your postings. <br/><br/>  <br/><br/>Messages: <br/><br/>This is an excellent alternative to using your regular email. With this application you can send personal or group messages to people in your network. The beauty of this application is that you are protected from the possibility of sending inadvertent spam, since Facebook has excellent methods of eliminating that possibility before you can send anything. Just be careful not to email too often. <br/><br/>  <br/><br/>Marketplace: <br/><br/>Marketplace is Facebook’s classifieds listing service. Here you can post a variety of ads related to your business. The marketplace allows you to upload pictures as well. Just take care not to flood the marketplace with your ads, as this will get you deleted from Facebook. <br/><br/>Status: <br/><br/>  <br/><br/>This incredible feature allows you to let your network know what you are doing at any given time. If you have just uploaded new content to your website, added a new product to your product line or what ever it may be. <br/><br/>  <br/><br/>Now that you have received the basics for marketing via Facebook, you are probably thinking, “So every time I post an item or a photo I have to message it to my friends? This will take forever!” If that’s what you’re thinking, this next and final aspect of Facebook that we will discuss will blow your mind: <br/><br/>  <br/><br/>Facebook’s News Feed: <br/><br/>This is our favorite, and this is Facebook’s unique advantage over other social networks. Whenever you log into your Facebook account, the first page that you will see is the news feed. This page gives you all the recent news in your network: updates of what your friends have been doing on Facebook, what groups they have joined, what items they have posted, what videos they have uploaded, whom they’ve added as friends to their network, etc. And just like you can see what your friends are doing, they can see what you are doing. In other words, every time you post something, your whole network will see it. This exposure creates a consciousness of your product or service within your network and beyond. <br/><br/>  <br/><br/>Be sure to use this feature, like all the tools of Facebook, with your integrity. Keep it clean and people will respect you. <br/><br/></p>
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		<title>How to Drive Insane Traffic and Earn Money With Facebook Revealed</title>
		<link>http://longlunchpdx.com/2010/06/03/how-to-drive-insane-traffic-and-earn-money-with-facebook-revealed/</link>
		<comments>http://longlunchpdx.com/2010/06/03/how-to-drive-insane-traffic-and-earn-money-with-facebook-revealed/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 23:09:36 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Drive]]></category>
		<category><![CDATA[Earn]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Insane]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[REVEALED]]></category>
		<category><![CDATA[Traffic]]></category>

		<guid isPermaLink="false">http://longlunchpdx.com/2010/06/03/how-to-drive-insane-traffic-and-earn-money-with-facebook-revealed/</guid>
		<description><![CDATA[As you may know, Facebook is no longer just for friends to keep in touch with each other. So, without any further delays, let&#8217;s get started on promoting and earning more money for your business on Facebook! Simply follow the 5 simple steps below.1. Go to the sign-up page at http://www.facebook.com/pages/create.php  (This applies to you [...]]]></description>
			<content:encoded><![CDATA[<p>As you may know, Facebook is no longer just for friends to keep in touch with each other. So, without any further delays, let&#8217;s get started on promoting and earning more money for your business on Facebook! Simply follow the 5 simple steps below.1. Go to the sign-up page at http://www.facebook.com/pages/create.php  (This applies to you only if you don&#8217;t have an accoutn yet, which I suspect most you do)2. Choose an appropriate category for your business. This can’t be changed later (if you want to change it, you have to delete that page and start another one), so take the time to choose wisely. Play with the drop-down lists to see the variety of options. Note that you can make a Facebook Page for a single product and there is no limit to the number of Facebook pages you can set up.3. Type in your business or product or brand name and click &#8220;Create Page.&#8221;4. Enter a short description of your business and a Website URL in the &#8220;Add Information To This Page&#8221; area. If possible, upload your logo as a photo/image.5. Click on the hyperlink for your business name in the top left corner and click &#8220;publish this page.&#8221; This step is necessary so that others can see your business profile.ONE IMPORTANT STEP TO MAKE on your new profile page, click &#8220;Add to my products&#8221; so that you become the first &#8220;fan&#8221; of your own business. From this, your other “friends” on Facebook will see something on their site like “Andrew Wang is a fan of your business name.” If any of your friends decide to become a friend to your business, then THEIR friends will see a similar message and the “good virus” begins to spread the word about your business, name or brand.One powerful feature I love about Facebook Pages is the ability of the Page Administrator (Yes, that&#8217;s YOU) to monetize the Page on Facebook. This can be done through applications (including third party applications), but if you already have the ability to carry out sales transactions on your own Website, simply use a link to send Facebook Page visitors to your sales site.Facebook suggests that you can leverage the effectiveness and viral distribution of your Facebook Page by adding Facebook Social Ads. “Create an ad creative and attach it to stories in News Feed or in the left-hand Ad Space. Social Ads increase the number of friends who will see the story when they visit Facebook, and you can also target the ads to specific demographics.” For more about this, visit this page.You can school yourself more about how to set up and use Facebook Pages by going to the HELP area and see all the most frequently asked questions. Of particular interest if you already have started a Facebook Group, it can be converted into a Facebook Page. See more about this in the FAQ link just mentioned.So, start investing some time out now to learn about the powerful features and potential add-ons to make a Facebook Page an effective piece of your overall marketing plan.Respect,AllurreCEO/Artist/Producer/DesignerLUXLIVIN ENTERTAINMENTP.S For more golden exclusive marketing and money-making tips, come visit http://www.luxlivinonline.com <br/><br/></p>
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		<title>Three Inq1 &#8211; Facebook Phone Plus Mobile Broadband Equals Epic Win</title>
		<link>http://longlunchpdx.com/2010/06/02/three-inq1-facebook-phone-plus-mobile-broadband-equals-epic-win/</link>
		<comments>http://longlunchpdx.com/2010/06/02/three-inq1-facebook-phone-plus-mobile-broadband-equals-epic-win/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 16:28:06 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Broadband]]></category>
		<category><![CDATA[Epic]]></category>
		<category><![CDATA[Equals]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Inq1]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Phone]]></category>
		<category><![CDATA[Plus]]></category>
		<category><![CDATA[Three]]></category>

		<guid isPermaLink="false">http://longlunchpdx.com/2010/06/02/three-inq1-facebook-phone-plus-mobile-broadband-equals-epic-win/</guid>
		<description><![CDATA[With all the hype round the big boys in the industry, some of the smaller mobile phones can get overlooked. And that&#8217;s a shame when it&#8217;s the Three INQ1, a handset best described as the Facebook phone with mobile broadband built in! For such a cheap handset, this stunner does so much! What makes a [...]]]></description>
			<content:encoded><![CDATA[<p>With all the hype round the big boys in the industry, some of the smaller mobile phones can get overlooked. And that&#8217;s a shame when it&#8217;s the Three INQ1, a handset best described as the Facebook phone with mobile broadband built in! For such a cheap handset, this stunner does so much! <br/><br/>What makes a Facebook phone?  <br/><br/>So, if you&#8217;re going to be selling a Facebook phone, what will it be like? What kind of stuff would you expect it to do, and how would it differ from other mobile phones? Well, there are some silly suggestions some could make for a Facebook phone. If only to clear them out the way so you don&#8217;t dwell on them when we actually get to the Three INQ1 Facebook phone, I suppose I&#8217;d best list some of them here. Imagine a phone that you could throw sheep at people wherever you were, or zombie hug them. No matter where, you&#8217;d always be able to annoy your mates, and type stupid pointless comments on their wall. With a Facebook phone, you&#8217;re always linked in to your collective group. <br/><br/>Except, that&#8217;s not such a silly pipe dream, because the Three INQ1 really is a phone that does things like that, and more, to truly earn the title of &#8216;Facebook phone&#8217;. <br/><br/>Three INQ1 &#8211; the Facebook phone cometh  <br/><br/>So, what makes this new entry into the world of mobile phones so special? Why is it so cool? Well, put simply, it&#8217;s down to communication. Sure, a few mobile phones have let you get on to Facebook but none of them have had the tight integration you see here. So, with the Three INQ1 Facebook phone, it&#8217;s integrated down to the level of putting your friends&#8217; statuses in their phonebook entries, so you can instantly see who&#8217;s logged in, and available. It evens pulls down a phonebook image from Facebook, too, and you can upload YOUR images straight from the 3MP camera to your Facebook profile! Mind you, it&#8217;s also fair to say it&#8217;s not JUST a Facebook phone&#8230; it&#8217;s a Skype phone, and an MSN phone, and just about any communication-method-under-the-sun phone, too. <br/><br/>But the really cool thing is&#8230; the Three INQ1 Facebook phone isn&#8217;t even just a phone&#8230; <br/><br/>Not just a phone&#8230; it does mobile broadband too!  <br/><br/>Y&#8217;see, while the Three INQ1 Facebook phone is exceptionally nice as a mobile phone, it comes with a HSDPA internet connection. And that, my friends, isn&#8217;t just for looking at Facebook on the phone itself. Unlike the vast majority of mobile phones on the market, you can also connect it to your laptop, and use it as a USB modem. That&#8217;s right, as well as being a superb mobile phone, the Three INQ1 also gives you mobile broadband, letting you get your laptop online, no matter where you are. There aren&#8217;t many mobile phones you can say that about! It doesn&#8217;t hurt, either, that the Three INQ1 Facebook phone is clad in shiny brushed metal, giving it a sleek, sexy, sliding body that you&#8217;ll want to hold and caress. In short, in case you hadn&#8217;t guessed, the Three INQ1, the first proper Facebook phone, is ace! <br/><br/></p>
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		<title>How To Build A Highly Targeted Friend List on Facebook</title>
		<link>http://longlunchpdx.com/2010/05/30/how-to-build-a-highly-targeted-friend-list-on-facebook/</link>
		<comments>http://longlunchpdx.com/2010/05/30/how-to-build-a-highly-targeted-friend-list-on-facebook/#comments</comments>
		<pubDate>Sun, 30 May 2010 08:08:34 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Build]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Friend]]></category>
		<category><![CDATA[Highly]]></category>
		<category><![CDATA[List]]></category>
		<category><![CDATA[Targeted]]></category>

		<guid isPermaLink="false">http://longlunchpdx.com/2010/05/30/how-to-build-a-highly-targeted-friend-list-on-facebook/</guid>
		<description><![CDATA[Most internet marketers realize that social networking sites are an important part of the online business strategy. However many times if you ask these same people what their exactly strategies are for using these sites, they don&#8217;t really have much to say. If you will be using Facebook to promote your online business, you need [...]]]></description>
			<content:encoded><![CDATA[<p>Most internet marketers realize that social networking sites are an important part of the online business strategy. However many times if you ask these same people what their exactly strategies are for using these sites, they don&#8217;t really have much to say. <br/><br/>If you will be using Facebook to promote your online business, you need to understand that you absolutely have to have a clearly defined strategy in place. <br/><br/>Using social networking websites to promote your online business puts the reputation of your business on the line. You want other social networking sites to have a good image of your business and the only way to do this is to use these websites in the correct way. <br/><br/>Spamming the websites with your advertisements is definitely NOT the right way to go about this. People who are spammers and also come across to users as insincere are quickly exposed on these websites. <br/><br/>Many times people seem to forget that the primary purpose of social networking sites is to be social and not to directly sell! The members of these social networking communities respect new members that have something worthwhile to say and will add value to the community. <br/><br/>This doesn&#8217;t mean that you can not promote your products on these websites. Yes, they can become a good source of sales revenue. However the only way that you will get to this point is to first focus on building relationships. <br/><br/>The Facebook Strategies Guide will show you how to apply very specific strategies that will help you to create a winning Facebook Page or Facebook Group that can help you to take advantage of the viral effects of Facebook in order to grow your business. <br/><br/>This guide also explains why different types of businesses need to use somewhat different strategies on Facebook to become successful. <br/><br/>Aside from using Facebook to create new customers, you will also learn how to use Facebook to develop relationships with the top leaders of your industry. This is probably the most important secret to using Facebook because it is nearly impossible to achieve exponential growth if you do not have the industry leaders as your colleagues. <br/><br/>By following this guide to the unwritten rules of Facebook you will avoid all of the mistakes that Facebook newbies make while trying to become popular on Facebook. Not only can using Facebook the wrong way put your business&#8217;s reputation on the line, it can also result in you getting banned from Facebook! <br/><br/>The Facebook Strategies Guide is a six book series that was developed by internet marketing experts to guide you through the difficulties of learning to use this site to your advantage. Stop wasting time trying to figure things out on your own by guessing and get ahead of your competition by reading this guide. <br/><br/></p>
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		<title>7 Steps to Prepare Yourself to Use Facebook for Professional Networking</title>
		<link>http://longlunchpdx.com/2010/05/29/7-steps-to-prepare-yourself-to-use-facebook-for-professional-networking/</link>
		<comments>http://longlunchpdx.com/2010/05/29/7-steps-to-prepare-yourself-to-use-facebook-for-professional-networking/#comments</comments>
		<pubDate>Sat, 29 May 2010 02:22:53 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Prepare]]></category>
		<category><![CDATA[Professional]]></category>
		<category><![CDATA[Steps]]></category>
		<category><![CDATA[Yourself]]></category>

		<guid isPermaLink="false">http://longlunchpdx.com/2010/05/29/7-steps-to-prepare-yourself-to-use-facebook-for-professional-networking/</guid>
		<description><![CDATA[A recent study by Comscore, the Internet information provider, indicates that over 20% web users have visited Facebook in December 2008.  Comscore has also noted a gradual demographic shift from college students to professionals aged 35 years or older in the number of Facebook users. Majority of these users are using Facebook for professional and [...]]]></description>
			<content:encoded><![CDATA[<p>A recent study by Comscore, the Internet information provider, indicates that over 20% web users have visited Facebook in December 2008.  Comscore has also noted a gradual demographic shift from college students to professionals aged 35 years or older in the number of Facebook users. Majority of these users are using Facebook for professional and business networking. <br/><br/>Facebook is blooming into a platform to conduct business deals and professional meetings. Hundreds of professional Facebook groups are created every day for online marketing and customer-centric   public relations campaigns. The line between social and professional networking is slowly blurring. <br/><br/>If you&#8217;re planning to use Facebook platform for professional networking, follow the 7 steps outlined below to separate your Facebook social life from the work life in the virtual world. <br/><br/>1. Create a professional profile. This is your second resume. Use resume writing techniques to polish up your existing Facebook profile. List your expertise and accomplishments in the &#8220;Write something about yourself&#8221; section. Uncheck everything in the &#8220;Looking for&#8221; section except Networking.  <br/><br/>2. Use business related information in the Personal Information section, including the business book that you have recently read, some quotes from top business leaders in your field, your favorite business related TV show , and business magazines that you frequently read. <br/><br/>3. In the About Me sub-section of the Personal Information section, elaborate on your past achievements and list skills that you used in the past to solve business problems. <br/><br/>4. Remove all beer drinking pictures with your college buddies and fun poking applications from your profile. If you were a speaker in some seminar and you have pictures, upload them to your profile. If you have pictures with business leaders or intellectuals in your professional field use those pictures instead of your spring break surfing pictures unless you are looking for networking with surfing professionals. <br/><br/>5. If you want to keep your Facebook social life, create a second profile for your work life. People who are migrating from college life to professional career will find it beneficial to keep the two profiles separate so that they can poke their college buddies and make business deals at the same time using the Facebook platform. <br/><br/>6. Start reading and publishing contents related to your industry in various online magazines and post links to interesting and informative online contents and tools in Facebook status. If you already have a blog, publish your blog RSS field in Facebook&#8217;s My Notes. <br/><br/>7. Select only a few dozen friends and keep in contact with them using Facebook email and chat. Check out the Facebook group they subscribe to and join those groups. Post thought provoking comments in those groups to make yourself more visible. Help others by offering solutions to their problems. <br/><br/>The important thing to keep in mind is that whatever you share in your Facebook account, it is visible to everybody in your network. So be careful about how you professionally project yourself to the world while using Facebook. While there are dedicated professional networking sites like LinkedIn, you can still use Facebook for establishing professional relationship and conducting business deals. <br/><br/></p>
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		<title>Facebook &#8211; the Complete Biography</title>
		<link>http://longlunchpdx.com/2010/05/28/facebook-the-complete-biography/</link>
		<comments>http://longlunchpdx.com/2010/05/28/facebook-the-complete-biography/#comments</comments>
		<pubDate>Fri, 28 May 2010 15:47:02 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Biography]]></category>
		<category><![CDATA[Complete]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://longlunchpdx.com/2010/05/28/facebook-the-complete-biography/</guid>
		<description><![CDATA[Facebook is the second largest social network on the web, behind only MySpace in terms of traffic. Primarily focused on high school to college students, Facebook has been gaining market share, and more significantly a supportive user base. Since their launch in February 2004, they’ve been able to obtain over 8 million users in the [...]]]></description>
			<content:encoded><![CDATA[<p>Facebook is the second largest social network on the web, behind only MySpace in terms of traffic. Primarily focused on high school to college students, Facebook has been gaining market share, and more significantly a supportive user base. Since their launch in February 2004, they’ve been able to obtain over 8 million users in the U.S. alone and expand worldwide to 7 other English-speaking countries, with more to follow. A growing phenomenon, let’s discover Facebook.</p>
<p>                                            Facebook’s shares have already gone up significantly since the company’s early days. According to filings with the California Department of Corporations, Facebook’s common shares were priced at 78 cents in January of 2006. By May of that year, they had jumped to $8.05. In August of this year, they were $6.61. Incorporation filings in Delaware show that Facebook split its shares 4-to-1 in July of 2006 so on a split-adjusted basis the shares were priced at 19.5 cents in January 2006. That means Facebook’s sense of its own worth has risen by more than 33-fold in less than two years. Facebook hasn’t filed the price of its common shares following the Microsoft investment. But on October 18, if filed with the State of Delaware to split its stock four for one again.</p>
<p>History</p>
<p>Facebook is a social networking website that allows people to communicate with their friends and exchange information. Launched on February 4, 2004, Facebook was founded by Mark Zuckerberg, a former member of the Harvard Class of 2006 and former Ardsley High School student. Within months, Facebook and its core idea spread across the dorm rooms of Harvard where it was very well received. Soon enough, it was extended to Stanford and Yale where, like Harvard, it was widely endorsed. Before he knew it, Mark Zuckerberg was joined by two other fellow Harvard-students &#8211; Dustin Moskovitz and Chris Hughes &#8211; to help him grow the site to the next level. Only months later when it was officially a national student network phenomenon, Zuckerberg and Moskovitz dropped out of Harvard to pursue their dreams and run Facebook full time. In August 2005, the Facebook was officially called Facebook and the domain facebook.com was purchased for a reported $200,000.</p>
<p>Availability</p>
<p>Unlike its competitors MySpace, Friendster, Xanga, hi5, Bebo, and others, Facebook isn’t available to everyone — which explains its relatively low user count. Currently, users must be members of one of the 30,000+ recognized schools, colleges, universities, organizations, and companies within the U.S, Canada, and other English-speaking nations. This generally involves having a valid e-mail ID with the associated institution.</p>
<p>Business &#038; Funding</p>
<p>Given the situation other social networks on the web are facing, Facebook is in a good position financially. While it hasn’t managed to get acquired like its rival MySpace (despite some rumors about an $800m deal with Viacom), it’s been quite lucky in most aspects. For its initial funding, it received $500,000 from Peter Theil, co-founder of PayPal. A few months later, it was also able to get $13 million from Accel Partners, who are also investors in 15 other Web 2.0 startups, and $25 million from Greylock Partners, making their overall venture equal to approximately $40 million.</p>
<p>The Future</p>
<p>Facebook is a massively successful social networking service that grew to prominence in virtually no time. It’s not hard to see why: its features and tools are highly appealing, and Facebook users are extremely well networked in real life. Rumors of an acquisition continue to circulate, with some estimates putting the price in the billions of dollars. In the short term, however, Facebook plans to go it alone, continuing to build out one of the world’s most successful social networks.</p>
<p>For more details on Facebook visit www.halfvalue.com  and www.halfvalue.co.uk </p>
<p>For more information on books visit www.Lookbookstores.com <br/><br/></p>
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		<title>Facebook Online Ads Versus Facebook Flyers</title>
		<link>http://longlunchpdx.com/2010/05/27/facebook-online-ads-versus-facebook-flyers/</link>
		<comments>http://longlunchpdx.com/2010/05/27/facebook-online-ads-versus-facebook-flyers/#comments</comments>
		<pubDate>Thu, 27 May 2010 04:42:21 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flyers]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Versus]]></category>

		<guid isPermaLink="false">http://longlunchpdx.com/2010/05/27/facebook-online-ads-versus-facebook-flyers/</guid>
		<description><![CDATA[In this article, I am going to go over the different between Facebook Ads and its predecessor Facebook Flyers. They are both great services that have really changed how people are advertising on the Internet. Let&#8217;s look in depth the changes since flyers.
Facebook Ads, formally Facebook Fliers are getting a lot of attention around the [...]]]></description>
			<content:encoded><![CDATA[<p>In this article, I am going to go over the different between Facebook Ads and its predecessor Facebook Flyers. They are both great services that have really changed how people are advertising on the Internet. Let&#8217;s look in depth the changes since flyers.<br />
Facebook Ads, formally Facebook Fliers are getting a lot of attention around the Internet. Since Facebook started offering advertising solutions, it seems their way of providing value to the marketer has improved with every update. At first, they had a program called Facebook Fliers. The basic concept of Facebook Fliers was you paid for per thousand impressions. While this was a good concept, it didn&#8217;t work as well as it way supposed to. The current program being used is called Facebook Ads, which has the option of paying per click or per impression. The targeting, pricing, and setup seemed to improve with Facebooks newest creation. The general consensus found with everyone I have spoke to is they are experiencing much better results using CPC versus CPM. If you think about it, if your visitor actually takes the time to read your ad, and then click it, they have to be interested.<br />
Let&#8217;s look at the difference between Flyers and Ads:<br />
With Facebook Flyers, this is what the user would view, with no impressions. Facebook first offered these as a way for students to get the word out about clubs, jobs, and other campus activities. After Facebook opened up Fliers to any marketer they realized they were going to have to switch it over to &#8220;Facebook Ads.&#8221; Notice on our 2nd image the ad says &#8220;Sponsored&#8221; at the bottom; this signifies that Facebook is being paid per click through the promoter.<br />
Let&#8217;s think, what is really better, Ads or Flyers? Would you as a marketer and promoter rather pay per thousand impressions or pay per qualified click you receive? Well, lets look at the pros and cons of paying per click vs per thousand impressions.<br />
First, an impression is just that, an impression. What are the chances that someone looking at their messages, groups, and comments is going to glance over and look at your advertisement? Probably not that good, out of 1000 impressions you could probably expect a 0.5%-1% click-through-rate or about 7.5 clicks. Now, let&#8217;s look at the other side of things. With Ads, you are only charged per click every time someone actually wants to visit your webpage. This means the user is qualified as being a real and prime lead for your offer.<br />
In my opinion, being charged per click versus per thousand impressions is definitely the way to go. I would feel much more comfortable in paying for advertising knowing that I was only charged when a user actually wanted to see my ad. Sure, you are going to have the users that click the ad because they are bored or really just want to play around, but that is with any advertising.<br />
Facebook Ads is great and really changing the way people advertise today on the Internet. <br/><br/></p>
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		<title>The Secret to Successful Advertising in Facebook</title>
		<link>http://longlunchpdx.com/2010/05/26/the-secret-to-successful-advertising-in-facebook/</link>
		<comments>http://longlunchpdx.com/2010/05/26/the-secret-to-successful-advertising-in-facebook/#comments</comments>
		<pubDate>Wed, 26 May 2010 16:00:15 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Secret]]></category>
		<category><![CDATA[Successful]]></category>

		<guid isPermaLink="false">http://longlunchpdx.com/2010/05/26/the-secret-to-successful-advertising-in-facebook/</guid>
		<description><![CDATA[  Internet marketing is a hard thing to do. You will need to work hard in order for you to effectively attract targeted traffic in your website. However, if you want an easier way to market your business website on the internet, you might want to consider marketing on Facebook. First of all, Facebook is [...]]]></description>
			<content:encoded><![CDATA[<p>  <br/><br/>Internet marketing is a hard thing to do. You will need to work hard in order for you to effectively attract targeted traffic in your website. However, if you want an easier way to market your business website on the internet, you might want to consider marketing on Facebook. <br/><br/>First of all, Facebook is a social networking website that now has over 62 million active subscribers from all over the world. Most subscribers in Facebook are in the 18-25 demographics. So, if your business is targeting people between the ages of 18-25, Facebook is the perfect place to market your website. <br/><br/>So, how will you be able to market your website in Facebook? <br/><br/>Unlike other social networking websites, Facebook will be able to offer you a lot of tools that you can use in order to market your products or services as well as your business website more effectively and efficiently. With the number of people subscribing to Facebook each day, you will definitely generate a lot of targeted traffic to your website. <br/><br/>In Facebook, there are quite a lot of ways to market your products or services. In Facebook marketing, advertising is by far the most common way to market in Facebook. <br/><br/>Here, you will be able to purchase mass banner ads. You can also use flyers targeted to specific people. These flyer advertising can be purchased for as little as 5 dollars and it is already featured in the website. <br/><br/>If you are interested in advertising to featured groups or promotions, then you can take advantage of what is called Next Steps. This tool can be inserted in your homepage with links to a corresponding sponsored group. <br/><br/>You can also embed ads within your homepage&#8217;s news feeds. <br/><br/>Another way to advertise in Facebook is through word of mouth. Try asking your network of friends in Facebook if they are willing to advertise for you in their own network of friends in Facebook. Here, they will be the ones doing the advertising for you by recommending your products or services as well as your Facebook profile page and business website to their Facebook network. <br/><br/>You have to remember that word of mouth marketing is one of the best marketing strategies available. Try to remember that people are three to four times likely to buy a particular product or service if it is recommended by someone they know. <br/><br/>You can also market your products, services and business website on the notes section in Facebook. This particular tool acts almost like a blog. When you write or post something on the notes section, it will be sent out to all of your friend&#8217;s news feeds, which can be read by other people. This is a great way to get messages across. <br/><br/>These are some of the great ways to market on Facebook. By using some of these tools, you can be sure that you will be able to attract more people to visit your Facebook profile page and let them know what you have to offer. <br/><br/></p>
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