Posted by | Posted in Web Design | Posted on 15-01-2010-05-2008
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Mikal Mr asked:
Google’s Page Rank (PR) is one of the innovative ideas started by Google several years ago. It is one of the most important aspects included in being recognized as a good web page. The higher your Google Page Rank, the greater the chances are of your website attracting quality traffic. Mainly, the concept was that if a web page gives a link to other web page then that link was calculated as a positive vote for the other web page. PR does not reflect on the quality of site, but it is the criteria which measure the value of a web page.
Google Page Rank uses incoming links to your web page to determine your web page’s importance and credibility. The number of incoming links is important, but is not the only factor. The site from which the link originates is also important. The more reputed the page is from which the link originates, the better the links are considered. Google Page Rank for a particular page is directly proportional to the number of links that point to it. However, each of these links do not carry the same weight. Some links are deemed more important because they originate on pages that are reputable and credible.
Google not only considers the PR of the originating page important, it also considers the number of links originating from that page as well. A link coming from a page with 10 other outgoing links is given less weight than the link coming from a page with only 2 outgoing links. It is possible for a webpage with only one incoming link (called “backlink”) to have a higher Page Rank than a page with multiple backlinks, if that one link is originated from an “important” page with few links.
Simply, PR is calculated by distributing the PRs from all the back links to your page. Along with these page ranks, it also depends on the content of your page. Some people say that 85% of your PR is calculated on the basis of the content of your page and the rest is calculated by the links.
Nobody knows exactly how Google calculates PR and exactly what it takes to improve it. But what we do know is that quality link building along with quality content plays a significant role in achieving a high Google Page Rank.
Posted by | Posted in Web Design | Posted on 21-12-2009-05-2008
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Harry asked:
Twitter was created in 2006 by Jack Dorsey. It has gained extensive notability and popularity worldwide. It is often described as the “SMS of Internet”.
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers). Twitter extremely valuable to any e-commerce site.
Simplicity has played an important role in Twitter’s success. People are eager to connect with other people and Twitter makes that simple.
Online business
Most people shop online for convenience rather than customer service. And while inroads have been made into providing better customer service online, the personal aspect is often still missing. It’s the ability to have conversations with customers that makes Twitter extremely valuable to any e-commerce site.
Ø Listen to Your Customers
One of the best things about twitter is that it gives you a readymade platform, in which the online business can directly communicate with its customers; listen to their feedback & demands. Brick-and-mortar retailers have the benefit of physical presence of their customers when they are making purchases. But, e-commerce merchants may be unaware of customer problems or questions unless they are contacted directly or worse, if the customer publishes a complaint online. With Twitter, an e-commerce business can monitor what people are saying about its brand and products and respond with assistance.
Ø Be Personable
Twitter also gives the online business to create & build upon their brand perception. Internet shopping is usually impersonal. Ecommerce sites often try to connect with customers via blogs or comments, but Twitter makes it much easier to have direct conversations with customers and also show a bit of personality.
A Bit of PR Is Fine, Too
It’s okay to use Twitter to provide useful information to your customers as long as you are clear about your intentions and can do a bit of listening as well. Sometimes customers just want to know when you have a sale. In fact, Dell was so successful in using Twitter to alert followers about sale items that it has now set up a separate Dell Outlet Twitter account that offers discounts exclusively to followers on Twitter.
Ø Getting Started
The best way to get started on Twitter is to learn as much about it as possible. Sign up for an account, listen to what people are saying and find interesting people and companies to follow.
Ø Using Twitter for Your Site
Once you’ve decided to use Twitter to promote your online business and website design , it’s important to fill out your company profile and upload an image that your customers will recognize. Make sure to identify the people within your company who will be monitoring and using the account, and the more people tweeting the better. Unless you already have a very reputable and popular brand, your company will probably need to use your Twitter account for a while before people will want to follow it. Encourage your customers to follow you on Twitter by adding a link to your website, your emails, business cards and any other place with company contact information.
Ø Twitter Tools
There are some tools to make Twitter easier to use. For example, Twitter offers widgets on its settings page which you can use to put your Twitter updates right on your website. You can automatically send updates to twitter by using twitter-feed to import items from any RSS feeds you have, a good way to let customers know about updates from your blog or featured items on your site. Monitor what people are saying about your company and products by using tools like Twitter’s search or Tweet Scan. You might also try applications such as Tweet Deck, twhirl, or Twitterific to post updates and have conversations on Twitter.
Posted by | Posted in Web Design | Posted on 20-12-2009-05-2008
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Jonathan Mac asked:
Social networking is the buzz word in today’s Internet space. With lots and lots of people getting into Social networking everyday, many wise online marketers are creating their own Social networking websites. However, with many online marketers getting into Social networking, it is necessary to highlight your social networking website to avoid getting lost in the crowd. For this you have to offer your users with something unique and useful.
Provide the users with interactive Social networking Softwares
Do you know the reason behind the huge popularity of the social networking websites like myspace and face book? One of the reason is that they provide some interactive, useful social networking softwares. Unlike other softwares that needs to be downloaded to the users computer (which most of them do not prefer), these social networking softwares doesn’t need to be downloaded. These web based social networking softwares are gaining popularity these days because of the ease of use. As there are no compatibility problems associated with these social networking softwares, anyone can use it.
Creating Social networking software for your own Business Social Networking Website
When it comes to creating a social networking software, you will come up with a question “Should I Build my Own Social Networks Software?” Just keep reading on to find the answer. You can create the social networking software for your website by yourself if:
1. You are a skilled programmer.
2. Have lots of time to spare to spend on researching the trends in the Social media.
3. Are able to identify the user needs and satisfy them
The users of any websites will become unpleasant if the site takes long time to load. Moreover, the error messages are the ones that make the users of your social networking website more irate. Once the error message shows up to any user of your social networking website, they will never return back to your website. If you are a no vice programmer, trying to add or build social networking softwares, then your social networking softwares will be more error prone. All of these factors will be rather overwhelming to you if you are not a skilled programmer. Yet creating your own social networking software for your social networking website is not impossible.
Getting professional help for building Social Networking softwares
There is nothing to worry even if you don’t have the above said requirements for building social networking software. The professional social networking web designers are capable of building unique social networking softwares too. There are so many ready made social networking softwares also. All you have to do is to pick the right one that best fulfils your customer requirements. Getting social networking softwares built through programmers has many advantages. It saves much of your time and money along with enabling you to offer the users of your social networking website with some great interactive social networking software.
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