Blogging News

Google’s sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world… and if you thought you cracked the Google Code and had Google all figured out … guess again.

Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on December 31, 2003. On March 31, 2005 is was available online for the first time.

The filing unquestionable provides SEO’s with valuable insight into Google’s tightly guarded search intelligence and confirms that Google’s information retrieval is based on historical data.

What exactly do these changes mean to you? Your credibility and reputation on-line are going under the Googlescope! Google has defined their patent abstract as follows:

A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data.

Google’s patent specification reveals a significant amount of information both old and new about the possible ways Google can (and likely does) use your web page updates to determine the ranking of your site in the SERPs.

Unfortunately, the patent filing does not prioritize or conclusively confirm any specific method one way or the other.

Here’s how Google scores your web pages.

In addition to evaluating and scoring web page content, the ranking of web pages are admittedly still influenced by the frequency of page or site updates. What’s new and interesting is what Google takes into account in determining the freshness of a web page.

For example, if a stale page continues to procure incoming links, it will still be considered fresh, even if the page header (Last-Modified: tells when the file was most recently modified) hasn’t changed and the content is not updated or ‘stale’.

According to their patent filing Google records and scores the following web page changes to determine freshness.

·The frequency of all web page changes ·The actual amount of the change itself… whether it is a substantial change redundant or superfluous ·Changes in keyword distribution or density ·The actual number of new web pages that link to a web page ·The change or update of anchor text (the text that is used to link to a web page) ·The numbers of new links to low trust web sites (for example, a domain may be considered low trust for having too many affiliate links on one web page).

Although there is no specific number of links indicated in the patent it might be advisable to limit affiliate links on new web pages. Caution should also be used in linking to pages with multiple affiliate links.

Developing your web page augments for page freshness.

Now I’m not suggesting that it’s always beneficial or advisable to change the content of your web pages regularly, but it is very important to keep your pages fresh regularly and that may not necessarily mean a content change.

Google states that decayed or stale results might be desirable for information that doesn’t necessarily need updating, while fresh content is good for results that require it.

How do you unravel that statement and differentiate between the two types of content?

An excellent example of this methodology is the roller coaster ride seasonal results might experience in Google’s SERPs based on the actual season of the year.

A page related to winter clothing may rank higher in the winter than the summer… and the geographical area the end user is searching from will now likely be considered and factored into the search results.

Likewise, specific vacation destinations might rank higher in the SERPs in certain geographic regions during specific seasons of the year. Google can monitor and score pages by recording click through rate changes by season.

Google is no stranger to fighting Spam and is taking serious new measures to ***** down on offenders like never before.

Section 0128 of Googles patent filing claims that you shouldn’t change the focus of multiple pages at once.

Here’s a quote from their rationale:

“A significant change over time in the set of topics associated with a document may indicate that the document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.

Similarly, a spike in the number of topics could indicate spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a ‘stable’ period of time and then a (sudden) spike occurs in the number of topics associated with the document, this may be an indication that the document has been taken over as a ‘doorway’ document.

Another indication may include the sudden disappearance of the original topics associated with the document. If one or more of these situations are detected, then [Google] may reduce the relative score of such documents and/or the links, anchor text, or other data associated the document.”

Unfortunately, this means that Google’s sandbox phenomenon and/or the aging delay may apply to your web site if you change too many of your web pages at once.

From the case studies I’ve conducted it’s more likely the rule and not the exception.

What does all this mean to you?

Keep your pages themed, relevant and most importantly consistent. You have to establish reliability! The days of spamming Google are drawing to an end.

If you require multi page content changes implement the changes in segments over time. Continue to use your original keywords on each page you change to maintain theme consistency.

You can easily make significant content changes by implementing lateral keywords to support and reinforce your vertical keyword(s) and phrases. This will also help eliminate keyword stuffing.

Make sure you determine if the keywords you’re using require static or fresh search results and update your web site content accordingly. On this point RSS feeds may play a more valuable and strategic role than ever before in keeping pages fresh and at the top of the SERPs.

The bottom line here is webmasters must look ahead, plan and mange their domains more tightly than ever before or risk plummeting in the SERPs.

Does Google use your domain name to determine the ranking of your site?

Google’s patent references specific types of ‘information relating to how a document is hosted within a computer network’ that can directly influence the ranking of a specific web site. This is Google’s way of determining the legitimacy of your domain name.

Therefore, the credibility of your host has never been more important to ranking well in Google’s SERP’s.

Google states they may check the information of a name server in multiple ways.

Bad name servers might host known spam sites, adult and/or doorway domains. If you’re hosted on a known bad name server your rankings will undoubtedly suffer… if you’re not blacklisted entirely.

What I found particularly interesting is the criteria that Google may consider in determining the value of a domain or identifying it as a spam domain; According to their patent, Google may now record the following information:

·The length of the domain registration… is it greater than one year or less than one year?

·The address of the web site owner. Possibly for returning higher relevancy local search results and attaching accountability to the domain. ·The admin and the technical contact info. This info is often changed several times or completely falsified on spam domains; again this check is for consistency! ·The stability of your host and their IP range… is your IP range associated with spam?

Google’s rationale for domain registration is based on the premise that valuable domains are often secured many years in advance while domains used for spam are rarely secured for more than a year.

If in doubt about a host’s integrity I recommend checking their mail server at www.dnsstuff.com to see if they’re in the spam database. Watch for red flags!

If your mail server is listed you may have a problem ranking well in Google!

Securing a reputable host can and will go a long way in promoting your web site to Google.

The simplest strategy may be registering your domain several years in advance with a reputable provider thereby demonstrating longevity and accountability to Google. Google wants to see that you’re serious about your site and not a flash in the pan spam shop.

http://www.tkqlhce.com/click-1604302-10294265

Googles Aging Delay has teeth… and they’re taking a bite out of spam!

It’s no big secret that Google relies heavily on links when it comes to ranking web sites.

According to their patent filing, Google may record the discovery date of a link and link changes over time.

In addition to volume, quality & the anchor text of links, Google’s patent illustrates possible ways how Google might use historical information to further determine the value of links.

For example, the life span of a link and the speed at which a new web site gets links.

“Burst link growth may be a strong indicator of search engine spam”.

This is the first concrete evidence that Google may penalize sites for rapid link acquisition. Whether the “burst growth” rule applies to high trust/authorative sites and directory listings remains unknown. I personally haven’t experienced this phenomenon. What’s clear for certain though is the inevitable end to results orientated link farming.

I would point out here that regardless of whether burst link growth will be tolerated for authorative sites or authorative link acquisition, webmasters will have to get smarter and work harder to secure authorative links as their counterparts become reluctant to exchange links with low trust sites. Now Page Rank really has value!

Relevant content swaps may be a nice alternative to the standard link exchange and allow you some control of the link page elements.

So what else does Google consider in determining the aging delay?

·The anchor text and the discovery date of links are recorded, thus establishing the countdown period of the aging delay. ·Links with a long-term life span may be more valuable than links with a short life span. ·The appearance and disappearance of a links over time. ·Growth rates of links as well as the link growth of independent peer pages. Again, this suggests that rapid link acquisition and the quality of peer pages are monitored ·Anchor text over a given period of time for keyword consistency. ·Inbound links from fresh pages… might be considered more important than links from stale pages. ·Google doesn’t expect that new web sites have a large number of links so purchasing large numbers of brokered links will likely hurt you more than help you. Google indicates that it is better for link growth to remain constant and naturally paced. In addition, the anchor text should be varied as much as possible. ·New web sites should not acquire too many new links; it’ll be tolerated if the links are from trusted sites but it may be considered spam.

So how do you build your link popularity / Page Rank and avoid penalties?

When it comes to linking, you should clearly avoid the hocus pocus or magic bullet linking schemes. If you participate in quick fix link exchange scams, use automated link exchange software or buy hundreds of links at once, chances are Google will interpret your efforts as a spam attempt and act accordingly.

Don’t get caught in this trap… the recovery period could be substantial since your host and IP range are also considered!

When you exchange links with other web sites, do it slowly and consistently.

Develop a link management and maintenance program. Schedule regular times every week to build the links to your site and vary the anchor text that points to your site.

Obviously, the links to your site should utilize your keywords. To avoid repetition use lateral keywords and keyword phrases in the anchor text since Google wants to see varied anchor text!

Your sites click through rate may now monitored through bookmarks, cache, favorites, and temporary files.

It’s no big secret that Google has always been suspected of rewarding sites with higher click through rates (very similar to what Google does with their AdWords program) so it shouldn’t come as a great surprise that Google still considers site stickiness and CTR tracking in their criterion.

What’s interesting though is Google is interested in tracking the behavior of web surfers through bookmarks, cache, favorites, and temporary files (most likely with the Google toolbar and/or the Google desktop search tool). Google’s Patent filing indicates Google might track the following information: ·Click through rates are monitored for changes in seasonality, fast increases, or other spike traffic in addition to increase or decrease trends. ·The volume of searches over time is recorded and monitored for increases. ·The information regarding a web page’s rankings are recorded and monitored for changes. ·Click through rates are monitored to find out if stale or fresh web pages are preferred for a search query. ·The traffic to a web page is recorded and monitored for changes… like Alexa. ·User behavior may be monitored through bookmarks, cache, favorites, and temporary files. ·Bookmarks and favorites could be monitored for both additions and deletions, and; ·The overall user behavior for trends and changes.

Since Google is capable of tracking the click-through rates to your web site, you should make sure that your web pages have attractive titles and utilize calls to action so that web surfers click on them in the search results.

It’s also important to keep your visitors there so make your web pages interesting enough so that web surfers stay some time on your web site. It might also help if your web site visitors added your web site to their bookmarks.

As you can see, Google’s new ranking criterion has evolved far beyond the reliance of criteria that can be readily or easily manipulated. One thing is for certain with Google, whatever direction search innovation is going; you can trust Google to be pioneering the way and setting new standards

** Google Desktop Live **

Google’s free desktop search utility made it out of the “beta” stage and users can now download a finished 1.0 version from http://desktop.google.com for free.

With improvements over the “beta” version released in 2004, the finished version not only allows you to search your own computer for Microsoft Office documents, emails, and instant messaging history, but now supports music, video, images, PDF files, and the Firefox and Netscape Web browsers.

In their never-ending quest to make their name synonymous with “search,” Google’s Desktop Search utility makes a bold step towards dominating the desktop search market.

Available for Windows XP and Windows 2000, Google’s desktop search remains miles ahead of MSN and Yahoo!, who released their own beta version desktop search utilities several months after Google.

Google also chose to create an environment friendly to third-party software developers by encouraging them to develop “plug ins” that expand the capabilities of their Desktop Search application.

By allowing others to add their “two-cents” to the program, Google will further cement their position as the leader in this emerging field of “desktop” search.

** MP3 Player Wars Boiling Over **

In response to Apple’s iPod Shuffle, a low priced flash memory MP3 audio player, Sony announced plans to offer a comparably low priced MP3 player in the $100 to $150 range.

This in response to complaints from consumers that Sony’s past MP3 player offerings rated too expensive next to the feature-rich iPod.

Consumers can expect several developments in response to Sony’s entry into the “Under $150″ MP3 player market.

First, increased use of the portable players will cause related businesses selling the actual MP3′s and accessories to experience continued growth, both online and offline.

Second, a new trend known as “pod casting” is getting set to explode.

“Pod casting” involves content providers (radio dj’s, entrepreneurs, columnists, musicians) creating MP3 audio content and then making it super simple for listeners to automatically download these “broadcasts” online and listen to them at their convenience.

The fact that consumers can now get their hands on the equipment to download and listen to these broadcasts so cheaply means a whole world of amateur dj’s and talk show hosts is about to hit the cyber-airwaves.

Though you’ve heard rumblings about it, and people are grasping around in the dark trying to get a grip on how to implement it, now you can actually plan to see and hear about the widespread use of “pod casting” in the very near future since a potential audience of listeners with the right equipment is now set to grow.

** Associated Press Offers RSS Feeds **

The Associated Press now offers RSS feeds of their top news stories. RSS (Real Simple Syndication) makes it possible for content providers to offer instant updates to their readers without sending email.

Anyone with an RSS reader such as FeedDemon (www.feeddemon.com) can receive and read RSS feeds.

Traditionally, the Associated Press marketed their services exclusively to newspapers and online sources such as Yahoo! News.

Now, by offering their RSS feeds directly to consumers at www.ap.org, the Associated Press is obviously seeking to bypass online news sources and go directly to the consumer.

The fact that the world’s oldest and largest news source has chosen to start offering content this way demonstrates quite clearly that RSS is fast coming of age as an acceptable mass-communication medium and that widespread consumer adoption is imminent.

Soon, there’ll be an RSS reader on every computer desktop and the use of RSS will become as widespread as email.

Facebook first introduced the Marketplace application in mid 2007 as a way for people to post classified listings on the site. Now Facebook has launched its new, updated Marketplace. This time the Marketplace is powered by a company with a funny name, Oodle. Despite the name they are a big online classifieds company founded by former Excite and eBay executives. Oodle has built a completely new version of the Marketplace focused on giving people a place to buy, sell or give things away to the people they know.

This Facebook Marketplace Guide is a practical Step-By-Step Guide for all of you who want to learn how to sell your items effectively on the new Facebook Marketplace.

Using the Facebook Marketplace you can sell, give away, buy, ask or search for anything you want. You can also use the Marketplace to support your favourite charities by selling your unwanted goods for a good cause. Additionally, you can see what your friends are buying and/or selling. Facebook users can post their Marketplace listings free of charge. Your listings will be viewable to millions of Facebook Marketplace users worldwide. If you have previously used the old Facebook Marketplace, you should see it bookmarked in the lower left hand corner of your monitor. And, if you had active listings in the old Marketplace, you should be given the option to transfer them to the new Facebook Marketplace. If you have not used the Facebook Marketplace application before, you can find it here: facebook.com/marketplace.

Ok, let’s get down to business. As I mentioned, this is a

Step-By-Step Guide how to sell in the Facebook Marketplace effectively

So, here we go:

Step 1 – Take a Photo

Grab your digital camera and take a nice close-up picture of the item that you wish to sell. It is best to shoot against a light, solid background. Transfer your photo to your computer as a JPG-file. If your item is something that can’t be presented with a photo, don’t worry, you can still get it listed.

Step 2 – Log On

Log on to your Facebook account and fire up the Marketplace application. Just click the Applications menu in the lower left hand corner of your screen and choose Marketplace. You are greeted with the Marketplace welcome screen.

You have four main options at your disposal:

Sell It Sell for a Cause

Give It Away and

Ask for It

In this guide we are concentrating on the Selling-for-Money side of things, so you may leave the screen as it is and write a short description of your item in the box where it says “Sell something to make extra cash.” When you click the box it will change into “Yourname” is selling..?. Write your main headline for the listing here. After writing your headline description, click the blue Post-button.

Step 3 – Write Your Advertisement

After you have written your headline for the listing you are presented with a new screen with more options related to your listing. Write a punch line type of a description in the box “Why are you selling it”?. You could write “I need money to buy more stuff.” but, even though it might be the case, I don’t think it would get your listing noticed. Consider this space as your sub headline for the ad. Write this description like you were working in an advertising company. Or, if you feel more conservative, just describe your item as funky as possible. You have two lines to hit the point.

Next, state your asking price in the Price-box. You know what its worth.

Write your location. This is a must. Just write in your city.

Choose a category for your item. At the time of writing this book, there are only the following 13 categories available:

Baby & Kid Stuff

Books & Magazines

Cars & Vehicles

Clothes & Accessories

Collectibles

Computers & Accessories

Electronics

Furniture

Home and Garden

Musical Instruments

Sporting Goods, Bicycles & Equipment

Tickets

Everything Else

If you can’t find a suitable category for your item, you can always choose Everything Else, however it is not a very good category to be listed under.

In the next box you can provide a wider description of your item. Here you have more room than just two lines. Describe your item with as much detail as you can. You know, size, colour, condition,.. those sort of things. But, don’t stress yourself too much with this; you can always change it later. Once you have created the best advertising text ever, hit the Browse-button to locate your photo from your computer, USB stick or where ever you think you saved it in Step 1. Yes, I know, … I can never find my images either. Don’t panic though, you have time to locate it; the screen isn’t going anywhere.

You found it? Good! Actually, you can upload two photos if you wish. For instance if you are selling a book, it is a good idea to upload both front and back covers. You can upload even more images later on, but for the sake of this exercise, one is enough.

Tick the Terms of Use-box and click the Submit-button.

Step 4 – Rather Unnecessary Step

The next screen has your details on it and your only option is to click the Continue-button. I really don’t know why this screen exists, but since it does all we can do is click the button.

Step 5 – Publishing

Next you will get a screen asking if you want to publish this listing in your own Facebook profile. This is a good idea. You will get a choice for a Full, Short or a One Line description. I would recommend you’d choose the Short-option. You may tick the Always do this for Marketplace-box if you wish to use this same option every time you list something. So, if you wish to publish this listing on your profile, click the Publish-button, but if you only want it to appear in the Facebook Marketplace, choose the No, Thanks-button.

Step 6 – Promotion

This step is your first chance to advertise your new listing. This is also a good idea. You can Recruit Friends to Promote your Listing in their News Feed. You can add up to 5 of your friends by clicking on their pictures. You can also choose them by writing their names in the Find Friends-box. Once you have chosen your friends who might be interested in promoting your listing, click the Send Request-button; or if you don’t want to bother your friends this time, choose Skip.

Step 7 – Personal Marketing Message

You will be presented a confirmation screen with your details. You can add a personal message to this post by clicking the blue Add Personal Message-hotlink. If you don’t want to add your personal message, just click the Send-button. You also can cancel this message altogether by clicking Cancel.

Step 8 – Done!

Congratulations! You have listed your first item on the Facebook Marketplace. Listings take approximately 30 minutes to be included in the search index.

You will be presented with the screen titled “Manage My Listing: Active”. Here you can review your listing and, if you wish to make any changes click the Edit Details-hotlink in the light green bar. You can also delete your listing as well as promote your listing with a Facebook Ad. I will not get into details how to produce Facebook Ads in this book. That topic, among many other good ones, will be fully covered in my Facebook Advertising Guide.

That’s it, you’ve done it! Good work! Thank you for reading so far.

Additional, good to know stuff:

Editing Your Listing

You can easily edit your listings after you have published them. Just click the Edit Details-hotlink on the screen mentioned in the Manage My Listing -page, and you will get pretty much the same screen as when you were writing the listing in the first place. You can change every detail of your listing here as well as upload more images if you wish. It is a good idea to show as many images as you can.

After you have made your changes in this panel click the Submit-button to get your listing updated. You will again be presented with a useless confirmation screen as seen. Just ignore it, and click the Continue-button.

Next, you will be asked if you wish to publish this updated listing on your Facebook profile as in Step 6. You may choose to publish again, or you may just click the No, Thanks-button.

Finally, you will see your updated listing on the “Manage My Listing”- screen.

Managing Your Facebook Marketplace Listings

You can easily manage all of your Facebook Marketplace listings in one convenient location. If you click the My Listings-hotlink in the Marketplace menu, you will see your current listings. This is your place to manage all your listings. You can add more listings, edit them and after you have sold your items you can delete them.

As I mentioned earlier, you can also sell your items for a cause or you can give them away for free (don’t know why, but you can). You can also find something you need for yourself. These functions are not covered in this book, but I’m sure you’ll manage them with the principles covered here.

Ok, I hope you enjoyed this Facebook Marketplace Guide. I wish you luck in selling your stuff through Facebook. I sold my first item, an awesome Jimi Hendrix Wah-Wah guitar pedal in just 3 days.

Best regards,

Kris Olin, MscBa, marketing

This Facebook Marketplace Guide is also available as a fully illustrated PDF-version.

You can download it FREE: www.facebook-advertising-marketing.com

I want to introduct something about t.v selector switch. hook up your d.v.d, and cd player permanatly to your t.v no more taking exchanging wires/for games/dvd.or cd players

Media RSS (MRSS) is an RSS extension used for syndicating multimedia files (audio, video, image) in RSS feeds. It was designed in 2004 by Yahoo! and the Media RSS community, and adds several enhancements to RSS enclosures. One example of enhancements is specification of thumbnails for each media enclosure.

Media RSS is used by content publishers to feed media files into Yahoo! Video Search, which is a feature of Yahoo! Search that allows to search for video files. The format can be used for podcasting, which uses the RSS format as a means of delivering content to media-playing devices. Media RSS allows for a much more detailed description of the content to be delivered to the subscriber than is covered by the RSS standard.

Services supporting MRSS

Adobe Media Player

Brightcove

blip.tv

Blinkx

Bebo Open Media Platform

Cooliris

deviantArt

FriendFeed

iWidgets Social Syndication Platform

Kaltura

Picasa API

SmugMug

Yahoo! Search

YouTube GData API

MRSS Generators

iTag (Windows, .NET 3.5)

PicLens Publisher (Windows, .NET)

External links

Discussion of metadata extensions to RSS for describing media enclosures

Media RSS specification

Media RSS validation (Feed size limit 200KB)

v?d?e Aggregators

Client software

Akregator AOL Explorer Avant Browser Blam! BlogBridge BottomFeeder Camino Canto Claws Mail Cooliris Epiphany eSobi FeedDemon Feedreader Feedview Flock FreeRange WebReader Gnus Hubdog IBM Lotus Notes iCab Internet Explorer K-Meleon Kazehakase Liferea Mail Maxthon mDigger Mercury Messenger Microsoft Outlook Mindity Mozilla Firefox Mozilla Thunderbird NetNewsWire Netscape Browser Netscape Messenger 9 Netscape Navigator 9 NewsAccess NewsBreak Newsbeuter NewsFire NewsFox Omea OmniWeb Opera Mail Pegasus Mail RSS Bandit RSSOwl Safari Sage SeaMonkey Shiira Sleipnir Snarfer Tencent Traveler The Bat! Thinfeeder Vienna Windows Live Mail Zimbra

Web-based software

aideRSS AmphetaDesk Bloglines Cheetah News Daylife Drupal Fastladder Google News Google Reader iGoogle Imooty.eu Live.com mDigger Newsknowledge Netvibes Pageflakes Planet Rojo.com Spokeo Yahoo!

Media aggregators

Adobe Media Player Akregator Amarok Canola Flock iTunes Juice Mediafly MediaMonkey Miro Rhythmbox Songbird Winamp Zune

RSS+BitTorrent aggregators

BitLord BitTorrent 6 Deluge G3 Torrent Miro qBittorrent Rufus Torrent Swapper TorrentFlux Tribler ?Torrent Vuze ZipTorrent

Related articles

Comparison of feed aggregators List of feed aggregators

Technologies

feed URI scheme RSS(MRSS & enclosure & GeoRSS) Atom Podcasting Broadcatching Livemark NewsML(1 & G2) FeedSync

Categories: RSS(and so on) To get More information , you can visit some products about small mp3 players, plasma tv lcd, . The t.v selector switch products should be show more here!